Political Advertising
Campaign ads must satisfy the political advertising provisions of the
disclosure law. Detailed information is contained in campaign reporting instructions
and the brochures on political advertising and electioneering communications.
Most political ads must identify the sponsor paying for the ads. Print ads
need to include the sponsor's name and address. In radio and TV ads the sponsor's
name must be clearly spoken. Use the phrase "Paid for by" or "Sponsored by" before
the ID information. In partisan campaigns, all ads and signs must show the candidate's
political party. Political ads not undertaken in conjunction with a candidate must
carry additional, special identification.
Treasurer
The committee treasurer is critical to the campaign. Frequently, the treasurer must
devote considerable
time and effort to implementing record keeping and reporting
requirements of the disclosure law. Only the treasurer may authorize expenditures
and sign reports for a political committee.
Records
The key to campaign finance reporting is up-to-date, detailed records
of each contribution and expenditure. Open a separate bank account for the committee.
Report all campaign income (contributions, loans, pledges, personal funds, etc.)
and expenditures, including orders placed but not paid. All bank deposit slips,
bank statements, receipts and cancelled checks should be kept as part of the record.
The law specifies that records be kept for five years after the campaign ends.
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